Why Curation is essential for your Content Marketing Needs?

With the rise of the internet and the advent of social media, the computer screen has
largely replaced big hoardings as the primary source of advertising in the modern world.
People don’t go to shopping malls or look up to billboards on the highway to know about
their favourite products; instead, they scroll through the Instagram handle or the Facebook
page of their favoured brands to look for the products of their liking or for any live offers.
And in the wake of this new frontier, an entirely new task has fallen onto the marketing
world; managing, and maintaining of brands on social media and on the internet in general.
This huge shift in marketing strategies was so sudden that even today, a good portion of the
population isn’t used to them. And while there are experts who are pioneering this field of
unlimited potential, many unforeseen problems arise every single day.
One such problem is that of content curation.
Content curation is the process of gathering information relevant to a particular topic and
then creating content which is easily marketable. This is done to ensure a regular influx of
customers to the company’s website and/or social media handle.
With human beings having a tendency of tilting towards interesting content and catchy
taglines, content curation has become one of the most competitive markets in today’s
industry. And with hundreds of companies competing in a single segment, interesting
content has become a highly coveted asset.
And hence, to curate quality content, marketing experts from all over the world have come
up with the following strategies:
 Collaborative Filtering- In recommendation systems, collaborative filtering is a
method of forecasting based on the past activities of the users.
Evaluation done by users in the past on websites such as Reddit, YouTube and
Amazon are analyzed and the data generated is used to predict what kind of content
the users want to look at.
 Semantic Analysis- It is a method of drawing out and representing knowledge. In this
process, the analyst examines the relationship between various elements and
sources of information found in a given document and finds correlations between
these variables to determine which set of data can be used to curate customer
friendly content.
 Social Rating- User ratings and recommendations on websites such as Facebook,
Flipboard, Pinterest, etc. are analyzed and the data generated is used for figuring our
user preferences and curate content accordingly.
With the portrait of commerce changing and morphing into a more technical one, marketing
techniques related to the digital domain will continue to evolve and get more and more
sophisticated every day. And in this changing scenario, it is empirical to take the assistance
of experts to maximize one’s profits.
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